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      International Marketing

      • December 01, 2016
      • General Marketing Info
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      With President-Elect Trump visiting the Carrier plant today in Indiana, we are encouraged with jobs being kept in the USA. Just yesterday Hema Dey, President of Iffel International was speaking on eCommerce strategies, marketing Made in USA products and services for the technology sector at the business accelerator program at Long Beach City College. The range …

      • November 15, 2016
      • General Marketing Info
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      What international trade looks like under President-Elect Trump

      From the desk of Hema Dey….
      So it has been 6 days since Donald Trump got elected as the 45th USA President. International trade agreements have been a real issue during his campaign from TPP, NAFTA to deals made with China. Some of us are left hanging without understanding what to do or how to …

      • November 02, 2016
      • General Marketing Info
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      Exporting to the USA now – makes a lot of sense!

      Exporting to USA is what foreign CEO’s should be talking about NOW! With the US dollar being so strong, it makes sense for foreign countries to export to USA. Recent CNN statistics revealed that almost 60% of the US population feel that the economy is doing well. Admittedly the 2016 Presidential Election has turned heads when Donald …

      • October 22, 2016
      • General Marketing Info
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      Hema Dey features on CBS News – Final US Presidential Debate 2016

      CBS Evening News nationally aired an interview with Hema Dey and 6 other women voters. The interview was specifically focused on the final presidential debate 2016 between Donald Trump and Hillary Clinton. The group was split into 3 Hillary supporters, 3 Trump supporters and one undecided voter. The discussions were robust with very very strong …

      • October 12, 2016
      • International Marketing
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      Iffel International Wins 2016 Inland Empire Global Innovation Award

      PRESS RELEASE OCT 12, 2016 12:00 EDT Los Angeles, CA, October 12, 2016 (Newswire.com) – Strategic online marketing firm Iffel International recently received a 2016 Annual Inland Empire Global Innovation Award at a ceremony held at Cal State, San Bernardino. The award, presented by The Center for Global Management at California State University San Bernardino, …

      • August 25, 2016
      • International Marketing
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      SBA – Export Assistance Training Program (ETAP)

      The Small Business Administration’s Santa Ana Office has been actively implementing training programs for SME’s in the area of export and international trade. Iffel International is committed in supporting the program now for a number of years and President, Hema Dey has been speaking at ETAP programs on export and international trade. Her passion in …

      • April 22, 2016
      • International Marketing
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      Most manufacturers, distributors or wholesalers have various functional teams set in place from research and development, production / manufacturing, quality control, accounting, sales but many don’t have a marketing department. Many business owners assume that sales is marketing and it all should just blend in to reduce overheads. Many of you reading this will be …

      • April 19, 2016
      • International Marketing
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      India is quickly becoming a hot export market for American entrepreneurs. On top of its rapid population growth, India’s tech sector is booming. Even better, its rising, young, and often English-fluent middleclass is hungry for American brands.
      India is the second most populous country in the world, with over 1.27 billion people — or 17.5% …

      • April 08, 2016
      • International Marketing
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      Consumers in the U.K. trust U.S. brands, and their economy is ripe for trade with their friends across the pond.
      As we discussed in our previous blog on taking your brand global, the United Kingdom represents an attractive entry-point for U.S. businesses looking to export to Europe. The lack of language barrier presents an obvious …

      • February 29, 2016
      • International Marketing
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      We hear it all the time from eCommerce brands in the United States: international selling is complicated, time consuming, and full of competition so why bother? While we won’t deny that marketing to other countries carries it’s own set of challenges, the potential rewards of tapping international markets are nearly endless, fun and profitable!
      If …

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