Consider swimming in a pool versus in the big blue ocean. It is nice to have a few ads out there to help generate revenues, which is like swimming in the pool.  The online advertising world has become that big blue ocean, and you have to learn how to swim in it.
Why is it …

24th of April 2013
Hello Hema and Team Iffel,
I wish you and your team along with Guy and Westset Logistics a fabulous and successful day tomorrow and I’ll be missing the festivities.
I can say of Iffel and Westset that I am fortunate to work with a team that are so easy to communicate …

GloCAL 2013, was attended by business professionals who trade both Globally and in Southern California, (hence the brand GloCAL). The unveiling of GloCAL 2013, took place at the grand opening of Westset Logistics in La Mirada, last Thursday 25th of May 2013. Hema Dey, CEO and Founder of Iffel International, lead the way with her …

Everyone is on this crazy run about social media. There are terms being flung around like Facebook, graph search, test links, Aggregation, syndication, web 2.0, etc. There are probably a million of them out there. So, where the heck do you start? Do you want to truly utilize the power of social media marketing? But …

GloCAL, which is scheduled on the 25th of April 2013, offers significant business opportunities for Global and Domestic businesses. With over 100 exclusive invitees, consisting of official government delegates, key decision makers and business professionals, GloCAL is poised to be a beachhead platform in the greater Los Angeles area.
Iffel International, who has announced the …

1. Read on for some insights into how to use social media marketing campaign.
2. You should always work hard to include social media marketing efforts. It can take some time to gather a base of followers that will significantly increase your social media presence.
3. Your readers and visitors would love a chance to …

Iffel International has officially announced yesterday that the business is now a full service 4PL. Initially defined by Andersen Consulting (now Accenture), “the concept of a fourth-party logistics (4PL) is an integrator that assembles the resources, capabilities, and technology of its own organization and other organizations to design, build, and run comprehensive supply chain solutions”, …

Everyone says’ mobile websites are the next big thing, but is this really true? In a study done by MoFuse a visitor will average 3 page views on a mobile website, a rise from 2012 on 2.51 visits in 2012. Projections are estimated to rise to 5 to 10 visits at the end of 2013.

You have a brick and mortar location, so why should you care about SEO? Even if you ranked for the top of Google, Yahoo & Bing it wouldn’t make any difference, because your company doesn’t even have the ability or want to service the entire world! So, you shouldn’t be paying attention to SEO right? …

There are a lot of businesses out there. Every business owner finds himself at a point where they have to do some form of marketing. Here is some food for thought; in 2011 Google verified that there were 1,722,071,000,000 searches per day! How many of your potential customers ask you for your website? Does your …