Employing an SEO firm may be confusing and a little daunting for non-experts. First and foremost, most business owners have no clue why they have a website and how they want it to work on major search engines. Before engaging in SEO services, a business with a website needs to established what its’ goals and …

The Trade Commissioner of Riverside County, Tom Freeman, and the CEO  of Iffel International, Hema Dey, have formed a partnership; bridging a public and private sector synergy. Together with Commissioner Freeman’s aggressive plight for business growth in the Riverside County and Hema Dey’s background in manufacturing and marketing, the partnership has provided added strength and …

Operating within a country’s Free-Trade Zone (FTZ) is immensely beneficial for manufactures and processors alike, offering costs advantages from a supply chain perspective. While domestic and international businesses can take advantage of the economic benefits, goods can be handled, manufactured and reconfigured for re-exportation without downtime. These ‘zones’, treated as outside American borders, provide companies …

From the desk of Hema Dey, CEO of Iffel International Inc.
I was a skeptic a couple of years ago about SEO, and for those of you who don’t know what SEO is -it is Search Engine Optimization. When I worked in the telecommunications sector RF was black art and I always associated SEO to the …

Inventors, manufacturers, traders –  love the idea of selling on the internet, some call it eCommerce. A typical project would involve a big push to get the website live, product pricing sorted and now the first sale occurs. Panic kicks in because no one knows how to ship it out to the buyer! This scenario …

What are the facts?
A Google study reveals the following

80% of smartphone owners use their mobile devices to find prices, store hours and directions, product review and information and store sales.
Shoppers are spending on average 25% more, because of the searches done on mobile devices
7%-10% of desktop users have migrated to …

US eMerchants may just face their biggest nightmare in the coming weeks or months due in light of a new legislation to enforce online sales tax. Iffel is mindful that many small to medium size eMerchants may not have the right infrastructure established, to incorporate the new regulations. Throw the notion of nexus into the …

Garry Reynolds, Managing Director of the Resources Guys, and Intellectual Property Specialist was one of the panel speakers on the USA breakout sessions at Go Global 2013. Hema Dey, CEO of Iffel International, who spoke last year was unable to attend due to prior engagements with other exporters, back in Los Angeles.
Garry, and Hema have …

With the explosion in the eCommerce sector in the US market, the need to have optimal running costs is key. A major component with online stores is the payment gateway and costs associated with credit card processing. Iffel is pleased to announce our collaboration with eMerchant Inc. a leading full service payment acceptance agency, offering …

From the desk of Hema Dey, CEO of Iffel International…………
Thank you for taking the time to stop by. Many things about website development and marketing intrigue me and this time it is about the bit at the bottom of every website (most) that say, website Copyright xxxx Inc., with a symbol that makes it …