SEO 2 Sales

What makes a good SEO campaign?

By Hema Dey, CMO and SEO Geek
Many people view SEO as that voodoo or magic that miraculously happens with a stroke of luck! I was just interviewed by a few people about SEO and their first question to me was does it really work. It made me smile because these were intelligent business folks …

  • January 16, 2017
  • General Marketing Info
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This is our 11th year in business and the more we encounter issues with online marketing, the different problems business owners are having and what is required to be done and invested financially (as per the guidelines from Google), the more we want to emphasize the importance between investing in online marketing consultants versus when …

  • January 12, 2017
  • General Marketing Info
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January 2017
Digital Marketing is a key business development tool but many business owners still aren’t sure what needs to be done. The process of working through marketing agencies can be very intimidating, this seminar has been designed to coach business owners on how to monetize online marketing campaigns with the sole purpose of growing …

It has become even more pertinent today to review your website and online marketing to be mobile friendly, mobile compliant, mobile everything. In April 2015, you may have heard of Mobilegeddon a change announced by Google. This was Google’s cut off deadline for companies to get their websites mobile friendly. Many who did not comply have …

  • December 18, 2015
  • International Marketing
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Content Marketing for International Export

The international export market is getting crowded these days, as ecommerce tools make it easy to communicate and do business with consumers anywhere in the world. Just like in domestic marketing, content writing can be a powerful communication and sales tool — with low startup costs and a favorable ROI — but certain considerations should …

Make a picture worth a thousand words.

There’s no denying the power of visual media in online marketing. Pictures can catch the eye, and instantaneously tell a story or evoke a reaction. It should come as no surprise, then, that visual based social media is exploding as well. In just three years, Instagram has grown to 150 million users, a faster growth …

SEO: Dead or Redefined?

In recent years, SEO has gone from a buzzword to a veritable Holy Grail amongst advertising experts selling cure all solutions to internet marketing woes. On paper, it makes sense: rigging your website to appear higher on a Google search page will shepherd more visitors to your site. But as we discussed in our previous …

SEO geeks want content, but what is the ROI?

As any marketer will tell you, when it comes to garnering traffic through online searches, visibility is key. Landing at the top of a Google search can net a sizable advantage in terms of click-through traffic to your site, and advocates of search engine optimization (SEO) will swear web-traffic metrics are the key to your …

by Alex Mangrolia

Building Trust & Establishing Authority
We are an internet search driven society. We are always searching for answers to our questions. In the past we searched inside of the encyclopedia and in the library for our answers. Now, with the internet, we can quickly search the internet for the answers to …

  • July 20, 2013
  • General Marketing Info
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Does SEO really work?

From the desk of Hema Dey, CEO of Iffel International Inc.
I was a skeptic a couple of years ago about SEO, and for those of you who don’t know what SEO is -it is Search Engine Optimization. When I worked in the telecommunications sector RF was black art and I always associated SEO to the …

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