We hear it all the time from eCommerce brands in the United States: international selling is complicated, time consuming, and full of competition so why bother? While we won’t deny that marketing to other countries carries it’s own set of challenges, the potential rewards of tapping international markets are nearly endless, fun and profitable!
If …

Whether you’re looking to add an online sales component to your brick and mortar retail business, or launch an eCommerce store from the ground up, there has never been a better selection of useful tools available to the budding digital entrepreneur.
You may not have the resources or name recognition of the Amazons or eBays …

The international export market is getting crowded these days, as ecommerce tools make it easy to communicate and do business with consumers anywhere in the world. Just like in domestic marketing, content writing can be a powerful communication and sales tool — with low startup costs and a favorable ROI — but certain considerations should …

There’s no denying the power of visual media in online marketing. Pictures can catch the eye, and instantaneously tell a story or evoke a reaction. It should come as no surprise, then, that visual based social media is exploding as well. In just three years, Instagram has grown to 150 million users, a faster growth …

Despite its eight-year history as a unifier of countless online communities, Tumblr is still a bit of a newcomer to the mainstream social media scene. It’s still not as ubiquitous as Facebook or Twitter, but its meteoric growth and versatility are making it a go-to marketing tool for a wide plethora of brands.
For the …

As we’ve discussed at length in previous articles, high web traffic numbers are exciting, but what is their direct influence on sales? A Functional Marketing Plan (FMP) can only be effective if its effects are measurable, so this means evaluating how many visitors are actually converted into sales.
For our purposes, we want to quantify …

In recent years, SEO has gone from a buzzword to a veritable Holy Grail amongst advertising experts selling cure all solutions to internet marketing woes. On paper, it makes sense: rigging your website to appear higher on a Google search page will shepherd more visitors to your site. But as we discussed in our previous …

Foreign importers have made their presence felt in the domestic eCommerce market, and evidence suggests they’re here to stay. The exact effects on our retail economy remain to be seen, but the specter of foreign competition should be a strong motivator for domestic businesses to update their eCommerce offerings, and consider launching their own export …

The call came in from KEA to CEO for Iffel International, Hema Dey, a few weeks back confirming that she is now a World Class New Zealander. Many who know Hema, know how passionate she is about marketing both within the US market and internationally. Her success comes from the hands on, international business school …

As any marketer will tell you, when it comes to garnering traffic through online searches, visibility is key. Landing at the top of a Google search can net a sizable advantage in terms of click-through traffic to your site, and advocates of search engine optimization (SEO) will swear web-traffic metrics are the key to your …