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      • December 10, 2020
      • Google Updates
      • iffelinternational
      • No Comments
      SEO2Sales Update: Google Blesses Us ALL with One Last Major Core Update in 2020

      Let’s assume that you’ve invested in SEO for your website and you’re appearing highly on Google search results. In this case leads or sales brought in from Google are likely a key part of your business structure – the internet seems to abuzz with the latest Google algorithm update, but what could that mean …

      • November 29, 2020
      • CMO Tips
      • iffelinternational
      • No Comments
      Creating a Strong Marketing Strategy for 2021: It’s About A Sales Strategy!

      Marketing must correlate with sales and new business. 2020 was a year of dramatic change, socially, politically and economically. Events of 2020- the unending number of civil protests, the COVID-19 pandemic, the Presidential election- have permanently altered the way business is conducted. It has gone from eNothing to eEverything. An ideal marketing strategy will …

      • October 14, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      Iffel Website Maintenance – Cyber Security, Threat Monitoring, and More

      Over time WordPress has established itself as the leading CMS platform for high quality SEO. With a slew of open source functionality, WordPress offers the potential for websites to climb in Google rankings quickly. This increased visibility is good for business, but there is often a security price to be paid. By investing in …

      • August 14, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      Fractional CMO Roundtable: The Shift From eNothing to eEverything

      As the coronavirus pandemic rages on, many companies have shifted a great deal of energy and resources into digitizing their business in order to protect employees and serve customers facing mobility restrictions as a result of the COVID-19 crisis. Customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, …

      • June 12, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      SEO Isn’t Just A Science, It’s About the Art of Selling Online

      This time over a year ago when the world was still spinning on its axis I was sitting in an office with a view of my computer displayed on an 80” conference room television. My head of sales wanted me to carve out an hour of my day to give him a comprehensive understanding …

      • June 02, 2020
      • CMO Tips
      • iffelinternational
      • No Comments
      COVID-19 and eCommerce | How Market Disruptions Create Rare Opportunities

      COVID-19 has been the cause of immense market disruptions over the past several months. Many businesses that previously had a steady and reliable income receivables have been rendered high risk for closure. Depending on industry, business model, and structural flexibility, there are also an equal number of companies that have benefited and grown from …

      • March 23, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      Google My Business – COVID-19 Changes

      We are following all the changes with Google very closely. In light of the novel Coronavirus COVID-19, Google has taken major steps in protecting their employees. Therefore there are some major changes that impact your Google My Business listings, which we believe are of benefit to you and your business. Rest assured that the …

      • March 11, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      CoronaVirus or Covid-19 Business Risk Mitigation

      Coronavirus, COVID-19, is causing people to work more remotely,
      significantly limiting trade and travel, and causing the cancelation of many
      conferences and trade shows.

      Remote Work

      The Coronavirus is putting remote work to a gigantic test, and at a totally unprecedented scale. Throughout China, Italy, Japan and …

      • March 04, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      2020: The Year of Voice Search

      We are experiencing a voice search revolution with almost every generation welcoming voice search with open arms. Sales of smart speakers and voice-enabled devices are skyrocketing. More than 50% of households will own a smart speaker device within the next two years. Already, 65% of 25-49-year-olds speak to their voice-enabled devices at least once …

      • March 01, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      Artificial Intelligence and Search Engine Optimization

      Artificial
      intelligence is one of the biggest trends in digital marketing today. Using
      Artificial intelligence (AI) for SEO success not only gives you a greater
      opportunity to enhance your page rankings, but it also allows you to develop
      more cohesive strategies and better content.[i] AI is a
      critical part of Iffel International’s SEO2Sales strategy.

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